Lira Motorsports Welcomes New Sponsor Roux Helmets

PORT ORANGE, FL (October 29, 2015) – Lira Motorsports is excited to announce their partnership with Roux Helmets for the remainder of 2015, as well as the 2016 racing season. Roux will serve an associate sponsor on all of the team’s race cars and trucks beginning with the NASCAR Camping World Truck Series Ford Ecoboost 200 at Homestead-Miami Speedway on November 20th. In addition to the Roux decals on their cars and trucks, Lira Motorsports drivers will be equipped with high quality Roux Helmets and gear bags.

ROUX has recently launched a new line of helmets that are both revolutionary to their industry and cutting edge by design. Their helmets include a Release Equipped System designed by racers, for racers, with driver safety as the number one priority. In the event of an emergency, this feature enables safety crews to remove the helmet, quickly and easily, without putting any stress on the driver’s neck, which could cause serious injuries.

ROUX Gear bags are designed to meet the ever growing demands of luggage in the world of racing, with a complete line of helmet bags, backpacks, carry ons, and luggage. The rugged, ballistic nylon bags have the ability to conveniently strap together for easy travel through airports.

Roux products are sold through a growing network of dealers. Get in touch with Roux Helmets through the contact form or phone number on their website at to find the dealer nearest you.

Keep up with Roux Helmets on social media! You can find them on Facebook at /rouxhelmets, on Twitter at @ROUXhelmets and on Instagram at /rouxhelmets.